Today, the delivery experience has become an essential part of the customer journey. According to data published by the Public Utilities Commission (SPRK), 67% of all parcels in Latvia were collected from parcel lockers during the first months of 2026, confirming that parcel lockers have become the dominant delivery channel.
This means that for an increasing number of shoppers, collecting a parcel from a locker forms the final impression of the delivery experience. Therefore, it is important that the shipment is stored under appropriate conditions until collection.
During the summer season, this becomes particularly relevant. High temperatures, direct sunlight, and increased humidity can affect the quality of various products, making the delivery environment one of the factors that influence the overall customer experience.
Delivery Is Part of the Customer Experience
In e-commerce, customers evaluate not only the product itself but the entire purchasing journey. Even a high-quality product and fast delivery may fail to create a positive impression if the parcel reaches the recipient in conditions that could affect its quality.
Customers rarely see what happens behind the scenes of logistics operations – they judge the final outcome. If issues arise with a product, customers are more likely to blame the retailer than the delivery infrastructure.
What Can Businesses Do?
While the final decision regarding the delivery method belongs to the customer, businesses can help customers make informed choices.
This is particularly important when selling products whose quality may be affected by temperature fluctuations or humidity. In such cases, businesses should clearly communicate recommended storage and delivery conditions and carefully consider which delivery options are suitable for specific product categories.
Some retailers limit available delivery methods for certain products, while others provide additional information about delivery conditions during the checkout process. This approach helps reduce the risk of complaints while supporting a positive customer experience.
How Can SmartPosti Help Reduce These Risks?
When choosing a delivery partner, businesses increasingly need to consider not only delivery speed and costs but also the conditions in which shipments are stored before collection.
This is especially important for products that may be affected by temperature fluctuations, humidity, or direct sunlight. While these factors are not critical for every product category, in some cases they can impact both product quality and the overall customer experience.
SmartPosti's indoor parcel lockers help provide more stable storage conditions until the parcel is collected, reducing risks associated with changing weather conditions. This enables businesses to offer a reliable delivery solution throughout the year, including during the summer season.