In February 2025, SIA "Itella Logistics", which had previously operated under the brand Smartpost Itella, officially changed its name to SmartPosti. This rebranding is more than just a name change – it marks a symbolic and strategic step that strengthens the company’s affiliation with Finland’s Posti Group, one of Northern Europe’s leading logistics companies.
While adding the letter “i” might initially seem like a small cosmetic change, for SmartPosti it symbolizes much more than a design refresh. The new name and logo:
represent the company’s integration into the structure of Posti Group and the creation of a unified identity across the Baltics;
provide a clear link to an international logistics group with nearly 400 years of experience;
help ensure consistent service quality and technology solutions for clients, based on Posti’s innovations and resources.
The word “Posti” in the company’s logo is identical to the logo of the Finnish parent company, clearly signaling that SmartPosti, operating in the Baltics, is now a full member of the Posti Group and part of an international logistics company family.
A unified Baltic brand with strong local presence
Along with the rebranding in Latvia, Lithuania and Estonia have also transitioned to the unified brand – SmartPosti. This approach allows the company to apply Posti Group’s expertise, innovations, and technology across the Baltic region, while remaining adaptable to the specifics of each local market.
SmartPosti is actively expanding its infrastructure and services in Latvia. The company offers:
the largest indoor parcel locker network in Latvia;
courier deliveries, parcel locker and pick-up point services;
a digital platform for managing shipments.
Sustainability as a priority
The Posti Group’s sustainability strategy, including that of SmartPosti, aims to:
eliminate fossil fuel use by 2030;
reach climate neutrality by 2040.
The company is committed to developing environmentally friendly, socially responsible, and innovative logistics, while caring for the environment, employees, and customer experience.